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Post by mdjalhokbabu on Feb 3, 2024 0:51:03 GMT -5
and medium-sized enterprises occupying most of the market share. There are also many small companies at the tail. Micro enterprise (less than 50 people), but the market share is not high. As mentioned in the previous article (Catering SaaS Wave), small and medium-sized enterprises in the catering industry mainly choose solutions from Meituan Catering and Keruyun, while leading enterprises prefer to choose Hualala for high-end customized solutions. However, the digital needs of small and micro catering enterprises are often ignored, and no suitable products can be found. The long tail effect tells us that the personalized and scattered small amounts of demand distributed at the tail will form a long tail TG Number List on the demand curve, dividing all The non-popular markets d up to form a market that is larger than the popular market. Before identifying your target market, ask yourself: “Why didn’t anyone do it before us?” The high-quality target market for SaaS products is the central market, which is why current catering SaaS service providers are targeting this market. Because the market is huge and external competition is fierce, companies have a rigid need to improve efficiency, but are unwilling to bear high customization development costs. Due to long-term competition in the same market, companies in the central market have similar profit models and management methods, so their needs are relatively standard, and standard products can meet more than 70% of usage needs.
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